The story of stuff
Annie Leonard tells us a quite interesting story about the history of “stuff”, stuff being all the pieces, components, tools, objects & everything that we use in our daily life during our life times. Focusing on an analysis of North America’s consumerist habits, Leonard tell us how the life of these “staff”, from its basic start to its problematic end. The presentation of The story of stuff might not be something new for the us as the audience but definitely it is a well presented & deeper analysis of our present world & its purpose is not to inform but to make a chain reaction within us as a community.
Annie shows us a map of how does “stuff” gets to the consumers hand & then how it’s taken away. With a linear system where all starts with the extraction of primary resources, followed by production, distribution, consumption & disposal, the consequences are many & Leonard address them in four problems: The trashing of the world’s primary resources; the use of chemical toxics in production; the externalising of costs which means the abuse of governments, people, human rights; the planed brainwash by the US government to make the population consume at high speed & throw it away.
These points are not a revealing truth to anyone; the fact is that the world knows that our capitalist tendencies are changing our ecosystems extremely fast to the point that in one generation the climate change has been big enough to be perceived by all. We are all reminded by the news & articles, but what do we do??? This video with simple explanations makes the viewer re-awake awareness, worry about things that are simple but we do a lot & we could all change. The purpose of this video is a shock reaction to the statistical facts, a chock to the manipulation that we as consumers are put to, an awakening to things we don’t think to much about like health issues that then become recyclable problems.
Annie Leonard plays a role of societies communicator, plays the role of a rebellious activist that wants us to join her mentality of change, of less consumption & more awareness for thing that matter more like our communities, other societies, even our close ones! All together is a goal & bit by bit we can all do it. I’m really going to try to patch everything I can from now on!
Pls for those interested, have a look when you have some free time. It's worth it
1 comment:
There is a wonderful profile of Annie Leonard, creator of Story of Stuff, in the Sept/Oct 2008 issue of Women's Adventure Magazine. She is amazing. Check it out.
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