Monday, June 21, 2010

Bottled Water...

Bottled water seems to be a pure image development were marketers have played a great game in placing the thought in us their market, to create the consumption of unnecessary product(in most cases).
The facts are clear when we see that you can get a liter of petrol for just over $1 but when you’re buying a liter of bottled water, it would set you back around $5 or more... Also it is of great concern that one and a half million people in the US drink and buy bottled water a week and it’s just dumped in the environment and in low economic countries like Indian provinces. Bottled water companies have set this marketing ploy to push people to buy bottled water at a toll that no one is aware: our ecosystems. Marketers have manipulated our thoughts towards tap water, making it vile and low when the reality is that our bodies become stronger and healthier by consuming regular waters instead of treated purified ones.
The industrial community firstly should be concerned with controlling the amount of bottled water waste and generating solutions to recycle all water bottles. Secondly designers need understand why consumers buy bottled water and provoke change in how consumers view tap water and provide solutions to aid drinking of tap water.
At the end, the consumption of the product is no the issue but the container this one comes in. The future will be to challenge the market’s values and make them appreciate the need either choose a eco-friendlier option of deny the continuation of wastage.

Monday, May 3, 2010

Monday, April 19, 2010

Design for life

Design for life

As Philippe Starck has proven to be a renown designer throughout his professional time and at Design for Life he presents himself as such. The presentation of a reality show centered on product design and him as the chief commander of such project comes across as a view into a devoted designer’s world.
The ethics and ideology from Starck are deep philosophical roots that mean design for a communities; developments that will produce a civilizations benefit. With a witty personality Starck’s design becomes fun, relaxed on the exterior but definitely strong headed in the interior with confidence and obsession for design.
A deep respect came towards his ideology of repulsion towards marketing design. I agree that some designers nowadays produce stupidity only to feed a ever growing consumerist market with useless products. This I believe strongly that is a mistake and I admire the ones who can stand against it and address it equally.
Studying Stark I realize he is not the kind of great designer that designs for other designers, he is not the bad mass useless product designer and he is left to be in the box of community designer. He is a person who aims to develop the thinking in people, he wants the profit of the human being, he is a designer who categorizes himself as the one who is after the function, emotion, what will this product will for good change.

Viewing his talk on TED, his evolution theory is quite a thought, his view of our evolving thinking that has been a long and lasting process to become something better. Poetry told is what we live in and he sees the future as a story to be told where we should see the the world needs, the ways that we have learned to make this a better place. No need to be a genius to become better but there is a need to participate in this evolution. Green, smarter, better, and with vision.

Sunday, March 28, 2010

The 11th Hour

In the eleventh hour we can see how the evolution chain of man’s race has become the end of an era of sustainable natural ecosystems. No longer we have the possibility to believe in the future without doubts of existence, doubts of a safe future for our race and the the other millions of living beings on our planet. The time has come were the bleak perspectives of our failures will mark the path and the only hope is in the actions that our generation and our future peers will provoke.

Having the chance to evolve, to become a higher race were human beings will connect again with nature and earth seems not to be enough. We are an extremely greedy race that has the ability to foresee problems and solve them, but this is as long as our benefit doesn’t compromise. In this case, we should see that it is in our benefit to change our ways of life, to stop damaging our environment, and to give our race and the planet a living chance.

The key source of our ignorance is our greed combined with consumerism, our sense no longer care for things such as life’s simple things, sustainability, others. Modern era has made private property the ultimate goal, this lifestyle where big is more, more is good, new is better. This ideology has provoked a chain reaction that has no care for waste, over-consumption, and no care for ideas that represent zero-profit margins. At this point people are still numb towards world climate issues because we believe there is plenty of ways and time we can change things around so therefore no need to change our ways now because its uncomfortable to stop consuming. I believe that a change can be done, has to be provoked in governments and in peoples mind, our main issue is that there is too many of us to tell the story and too little time to make such a vast change. Day by day we have to be and demand involvement into new-lifestyles that will shape the future.

Lets hope not that the question one day will be how many will prevail if things get to the point of no return, or if the planet be able to heal itself from all the damage we’ve done.

Saturday, March 20, 2010



The history of design is a long lasting timeline of human creativity. The better parts of the world of design represent the evolution of our lifestyles, of our social needs, and our interaction with our context.
In my opinion, designers are inventors, the creators of the unknown that step by step through the longing of times have translated ideas into products. This evolution of ideologies have marked behavior of human beings and therefore guided in some ways the evolution of civilizations. Mark Newson approaches this statement by defining himself to design products for the future and that will last the test of times. Others like Naoto Fukasawa approach this ideology by understanding the current markets behaviors and predicting their needs to come so this information can be applied into his designs.
Design has been used in various ways; to persuade target markets, to be fashionable, to produce smart products and to increase mass production. In recent times limited resources and global natural issues are demanding a whole new level of perception towards designing products. We have finally realized that our resources are limited and that the ratio of consumption and wastage is sickening.
With new environmental challenges Industrial design has become a key element creating a clean production cycle where products will respond to their need, last the test of time and become suitable for recycling at the time of renewal. The future products can no longer be a carefree addition to waste lands, they have to be the opposite, design has to become the cure for our ways of damaging the land we inhabit, smart design has to become a tool to strive our mind for a better future. As Dieter Rams says “the value of design in time to come will be measured in terms of how it will enable us to survive”

In the near future extreme changes are in demand as the digital era has already begun. The need for smart design, smart materials, totalization of recycling systems, elimination of waste and most of all: products that will pass the test of times are not in question, are a musts for the times to come.

my consumption...

5 planets and 1/2......