Objectified

The history of design is a long lasting timeline of human creativity. The better parts of the world of design represent the evolution of our lifestyles, of our social needs, and our interaction with our context.
In my opinion, designers are inventors, the creators of the unknown that step by step through the longing of times have translated ideas into products. This evolution of ideologies have marked behavior of human beings and therefore guided in some ways the evolution of civilizations. Mark Newson approaches this statement by defining himself to design products for the future and that will last the test of times. Others like Naoto Fukasawa approach this ideology by understanding the current markets behaviors and predicting their needs to come so this information can be applied into his designs.
Design has been used in various ways; to persuade target markets, to be fashionable, to produce smart products and to increase mass production. In recent times limited resources and global natural issues are demanding a whole new level of perception towards designing products. We have finally realized that our resources are limited and that the ratio of consumption and wastage is sickening.
With new environmental challenges Industrial design has become a key element creating a clean production cycle where products will respond to their need, last the test of time and become suitable for recycling at the time of renewal. The future products can no longer be a carefree addition to waste lands, they have to be the opposite, design has to become the cure for our ways of damaging the land we inhabit, smart design has to become a tool to strive our mind for a better future. As Dieter Rams says “the value of design in time to come will be measured in terms of how it will enable us to survive”

In the near future extreme changes are in demand as the digital era has already begun. The need for smart design, smart materials, totalization of recycling systems, elimination of waste and most of all: products that will pass the test of times are not in question, are a musts for the times to come.