The experience enrichment project was an assessment demanding the development of an item. Specifying a consumer & his/hers pleasures analysis, the following was to create or redesign a product aiming to achieve a delightful experience on the chosen market.
The market I choose is hospitality industry, focusing specifically on the bartending area. My target specifically is a cocktail bartender who is a male, between 20-40 years old, amused by aesthetics of the bar & its equipment, & also is a person who with his high skills has manual dexterity & can perform his work at high speed which is demanded in the bars where this person works.
Now, my designed product is a cocktail shaker that I named Vendigo. This product is the redesign inspired on various elements from the evolution of the shakers through time. The main differences from Vendigo to a now days shaker is the no longer need for the Boston Glass; the change of shape; the innovation of an internal strainer; the blending of a one finger tin opener between others.
Vendigo is an ergonomic but also aesthetically sophisticated shape that performs a great importance for work & looks. With its stylized shape it represents a great hold to medium to big sized hands, allowing the skilful the chance to double shake, which means speed that means “good business”. Also the shape represents a lesser use of ice that will make a smaller ecological foot print of the water consumption in the bar. On the other hand Vendigo represents innovation, uniqueness by the means of colour & functions. The one-finger tin opener is nearly an alchemist’s tool that involves an internal single or double straining with just the use of your finger, as well as the introduction of a familiar but never used colour in the market: black.
With creation of the design & its aims, the pleasures analysis response expected is:
Physio: Comfortable, ergonomic & useful.
Psycho: Innovative, unique, interactive & intriguing.
Socio: Co-worker relationship, representation of professional status.
Ideo: Equipments taste, quality of the bar, environment responsibility.
5 comments:
This product looks very simple from the outside but yet theres something about it that is eye-catching. It looks mysterious in a way that you want to find out whats in it or for that matter, what the thing actually is. I liked the fact that although it has that cylindrical shape, an onlooker may not know that it is a shaker. The dark exterior really suits the target market and its environment.
There are a few things i'm not too sure about though. You haven't mentioned materials so i was just wondering if the materials would have an effect on how it fits the target market since its an object that they can hold and feel. Although i do like how the product looks, it may resemble a sports water bottle but that might just be me.
This product seems a little "plain" compared to the ones on the market already so maybe you can make a section of it clear so people can actually see whats being mixed.
Though the product you've done is still pretty nice, it would turn a few heads.
i think that the shape and size of the shaker turned out really well. it was pleasing to hold and touch. i wonder what the response to black would be in the market. i know they are normally stainless steel which is liked becuase it can be shined up and looks beautiful sitting at the bar. however you dont pick a bar by its shaker. it may be an intriguing experience for the person waiting for the drink, at first not knowing and then realising that this is actually a shaker. this could be a good conversation starter.
I liked the minimalistic design and the simplicity of the product. It looks like you really thought about the ergonomics of the product, as it looks comfortable to hold. Also, the shape and style of the product seems to fit in well with your target market range.
I wasn't too sure about the colour black, as i think that in a dark bar it would blend in too much with the background.
overall the design is stunning, differing vastly from the cliche stainless steel that is used in most other shakers. Vertigo seems to want to focus on the mysteriousness of what is inside the shaker. the shape that leads into the centre of the shaker again makes the customer focus on the inner of the shaker, the contents. this is good as it gives Vertigo a character, albeit a mysterious one. the smooth texture and finish adds to the product. it reflects it's surroundings, easily becoming part of the bar itself.
Some customers may want to see and know what is going on in their drink at all times, meaning the black exterior blocks their view. a clear section could be implemented to aide this problem.
Vertigo still however impresses with its sleek shape and form, as well as its innovative approach to concealing all the parts of the shaker, to give Vertigo it's own character and presence.
The shape that came out works really well in the hand.
From a bar perspective this would be alot safer to use than traditional boston shaker combo.
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