THE FUTURE DESIGN IS HUMAN CENTERED.

Viewing the TED talk by David Kelley, I understood how are the designers of our time approaching to solutions with a modern technology keeping in mind our human needs.

David Kelley explains the process of the time line of TED & explains that the past has evolved into a vibrant present where designers are pursuing the evolution of concepts towards a better comfort & utility.

With a few examples the talk wonders through a few examples of technology working to accomplish an ultimate experience. We have the Prada shop at New York, where the use of electronic tags let the customer find audiovisual information about that particular item that they like, also there are changes rooms with peculiar details such as liquid crystal that allows them to be in a show room with clear or opaque glass so they can show their wearing or change in privacy. Also there is my favorite, a magic mirror that delays the movement for 3 second letting you see the unknown back view.

With examples like this David Kelley demonstrates that technology is being used to approach that different experience, that main idea to make things to our human amusement & needs.

Spy-fish was the revelation of the talk with an aquatic camera that has been developed for the enjoyment of those who want to know what is under the water. It is a beautiful aquatic camera with a remote control that can dive into deep realms where divers mat not go. Making this product a consumer’s product & not a research design it gives the user a unique immersion experience from the deck of their boat.

At last but not less, the talk about Approtec was definitely inspiring. A company based in Kenya using the ideas of world designers to make products that can aid their community. This project has evolved into 90.000 companies, 30.000 jobs & the improvement of multiple communities. Just by the design of simple products such as manual well pumps, that can be made in Kenya. This is a great example of how industrial designers can apply their skills in any context & do good things.